Shallipopi – .com

Shallipopi transforms web addresses into street slang in “.com,” the first track of his unexpected three-song collection “WayWard.”

The artist from Benin City based the record on a straightforward concept, linking “.com” to various subjects, from luxury vehicles to his own Pluto persona, and reiterating the phrases to enhance memorability. Professor X is responsible for the production, incorporating Amapiano-influenced percussion and a bass-driven rhythm that complements Shallipopi’s casual delivery.

The effectiveness of the song lies in its simplicity, as it does not demand much from the listener. The chorus quickly combines “lifestyle.com,” “Pluto.com,” and “Bentley.com,” allowing the repetition to carry the weight instead of relying on intricate lyrics. The verses maintain a similar tone, blending discussions of wealth with the confrontational humor that defines his style. References to the South of France and comparisons to Pelé coexist with warnings to intruders, suggesting a sense of confidence rather than mere bragging.

To provide context, Shallipopi has consistently gained momentum since “Elon Musk” propelled him into the spotlight in 2023. This was followed by two successful albums, and *Shakespopi*, and he continues to release music at a rapid pace, indicating a preference for a steady output over waiting for the ideal moment. “.com” aligns with this approach, emerging as part of a swift three-song release rather than a protracted promotional effort, and it reinterprets the internet’s commonplace symbol as a novel form of street language.

Listen to “.com” and evaluate if this Pluto-influenced style resonates with you.