Pharrell Showcases Music Featuring Quavo, A$AP Rocky, And Others During A Presentation At Paris Fashion Week

Pharrell Williams’ Louis Vuitton shows consistently deliver in terms of music and guest appearances. On Tuesday (Jan. 20), during Paris Fashion Week, the producer, who is also Louis Vuitton’s menswear creative director, showcased unreleased music from A$AP Rocky, Quavo, and others.

The event, part of the brand’s Fall/Winter 2026 presentation, began with a performance of “Pray For Ya” by John Legend. This was followed by Jackson Wang’s “Sex God,” featuring Pusha T, which is expected to be released before the end of the year based on the GOT7 artist’s recent activity.

Halfway through the show, a collaboration between Pharrell and Rocky titled “Disturbing The P” was played. The track includes lyrics that reference various brands, highlighting the artists’ cultural impact. While they did not collaborate on the project Don’t Be Dumb, this song may still appear in a future deluxe version or as a standalone release.

After a performance by Voices of Fire featuring another unreleased song called “The One,” the show concluded with a track from Quavo. He and Pharrell have been indicating that they are working together on Quavo’s upcoming solo album. Although a release date has not been announced, “Hit-A-Lik” has been confirmed to have been produced at Louis Vuitton’s in-house studio.

As in previous years, the Louis Vuitton show attracted a range of notable attendees. Among those from the rap and R&B scene were Future, SZA, Chris Brown, Usher, AZ Chike, and Malice. Additionally, personalities from outside the music industry, such as Kai Cenat, Callum Turner, and Miles Caton, were present.

The house described the ambiance of the show in an Instagram post, stating, “Timeless living. A wooden freight crate houses the DROPHAUS — a vision of timeless living imagined by [Pharrell] that blends design, craft, and the human hand — revealing a glimpse into the imminent future of the Louis Vuitton dandy.”