K-pop groups remain among the most significant influences in contemporary music. They have garnered substantial followings worldwide, particularly in the United States. Their expansion into various markets is facilitated by the members’ eagerness to pursue solo projects alongside their group activities. BLACKPINK, arguably the most renowned girl group, is also embracing this approach. LISA, in particular, has been cultivating her personal brand since 2021. Her singles “MONEY” and “LALISA” launched her solo career with remarkable success, accumulating over 1.7 billion streams collectively. However, her momentum has surged since 2024, with hits like “Rockstar,” “Moonlit Floor (Kiss Me),” and “New Woman” featuring ROSALIA. These tracks continue to gain popularity and significantly contribute to the success of LISA’s debut solo album. Titled Alter Ego, it is set to be released in less than three weeks, with February 28 marked as a key date.
The album will feature a concise collection of 12 tracks. Judging by the sound of the previously mentioned singles, listeners can expect strong dance-pop and disco influences. This 80s aesthetic is further reflected in the newly released track “Born Again,” which includes notable collaborations with UK artist RAYE and Doja Cat, both of whom are adept at crafting pop hits and are undoubtedly elevating this record’s profile. The sleek music video for “Born Again” has already amassed over 17 million views within just 24 hours. In this song, LISA and her talented collaborators express a sense of empowerment following breakups with partners who failed to recognize their full potential. This collaboration exemplifies confidence and strength, marking a successful partnership.
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