The publication reports that the Compton rapper’s unexpected sixth album sold an impressive 236,000 units by the end of the week of February 13. From the overall figure, 117,000 comprised streaming equivalent album units, which equate to 161 million on-demand streams, and an additional 116,000 came from pure sales. GNX hit number one on the chart for the first time since its release in December 2024, when it initially sold 319,000 units.
The physical release of GNX was a significant factor in its resurgence, although it was not the sole explanation. The 12-song project was released on CD, cassette and various vinyl editions on February 7, encompassing formats such as black, white, gray, and Dodger blue.
The Super Bowl LIX Halftime Show undoubtedly provided significant assistance.
A sizable portion of Lamar’s Super Bowl LIX halftime show featured music from the aforementioned album, including some of the lesser-known songs such as “man at the garden.” He began with an unreleased track, potentially from the reported deluxe edition, followed by “squabble up,” “peekaboo,” the SZA-assisted “luther,” and further songs. “Not Like Us” is set to reach number one on the Hot 100 chart on Monday, February 17, after being selected for the list.
Lamar’s decision was undoubtedly a shrewd move, particularly given that past halftime acts have experienced substantial increases in streaming following their performances. Usher witnessed a 46% surge, with “Yeah!” almost regaining the No. They reached number one on the Hot 100 chart. In 2023, Rihanna witnessed a corresponding increase in popularity, with her album ANTI rising from position No. 50 to position No. The album reached number 8 on the Billboard 200 chart seven years following its initial release and despite limited new music in the interim.
It’s also notable that two of Lamar’s other albums returned to the Top 10 following his halftime performance, specifically DAMN., which featured the song “HUMBLE.” “DNA” jumped from its previous ranking of 29 to 9. The album “good kid, m.A.A.d city” returned to the top 10, a feat it achieved for the first time in 12 years, since its initial release, when it reached number 10.
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