Tyla Announces Chanel Handbag Giveaway Inspired By Her Latest Single "CHANEL"

Tyla is keen to place her fans in Chanel, however, there is a small complication involved. In the evening of Wednesday, November 5, South African singer-songwriter revealed a contest related to her newest release, the single “CHANEL,” which was released on music streaming services during the previous month.

She wrote on X, “Guess how many pearls are in the ball because I love you,” alongside an image of black and white pearls inside a glass sphere. She disclosed two __cpLocations, with one situated in Madison Square Park, New York, and the other between Melrose Avenue and Sycamore Avenue, Los Angeles.

To be a winner, contestants need to accurately predict the precise number of pearls within the container. The competition is available to anyone aged 15 and above, with the winner taking home a Chanel bag as the top prize.

Guess how many pearls are in the ball because I luv yah💋https://t.co/2BLz5PbYaD #PUTMEINCHANEL pic.twitter.com/B6yFjVG4ny

— Tyla (@Tyllaaaaaaa) November 5, 2025

Coco Chanel was famously known to adore pearls, and it seems Tyla has a similar affinity for them as well. At the 2025 Glamour Women of the Year Awards on Tuesday, November 4, she said, “I love pearls.” It’s giving off a really oceanic atmosphere.

According to Billboard, Tyla’s third song, “CHANEL,” reached No. At number one on the U.S. ranking. The Afrobeats Songs chart follows “Water” and “PUSH 2 START.” In the song’s chorus, she sings, “How do you say you love me?” You haven’t put me in Chanel. The accompanying music video for the record certainly met its name’s expectations, with the Grammy-winning musician showcasing numerous outfits from the renowned high-end fashion brand.

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“I aim to discover unique fashion items for her to wear and pay tribute to pivotal moments: Karl Lagerfeld’s Hip Hop collection, the Peter Lindbergh photographs featuring Linda Evangelista, and merge these elements into a contemporary piece that suits Tyla,” stylist Ron Hartleben said to Vogue.

“He continued, saying ‘I believe she’s one of the few individuals capable of successfully carrying these items at present, given that what made those garments unique was the individual wearing them’.”