Underground hip-hop artist $NOT is kicking 2024 off with a bang. It’s clear that with each release, $NOT continues to fine-tune his craft. The rapper stands as a steadfast icon, refusing to compromise or slow down. The Florida-based rapper, known for his distinct style and commitment to his roots, has teamed up with mosh pit maven ZillaKami for their latest collaboration, “0%.” Moreover, this banger, produced by Joe Reeves and The Elements, showcases the dynamic synergy between the two artists, each bringing their unique flair to the track.
Recorded in London after $NOT’s tour last summer, “0%” takes listeners on a sonic journey that mutates to perfectly fit each rapper’s style. Moreover, the track opens with $NOT’s clipped cadence over distorted blasts of bass and haunting, glitchy vocalizations. Halfway through, the tempo slows, providing the perfect canvas for ZillaKami’s signature double-time flow delivered with his characteristic growl. Furthermore, the result is a musical experience that transcends traditional boundaries, keeping listeners hooked from start to finish.
Furthermore, complementing the dualistic nature of “0%” is the visually striking music video directed by JMP. The video mirrors the song’s two-headed approach, featuring $NOT in a pristine soundstage with a souped-up foreign car and a captivating woman. As the environment around $NOT grows barren and frosty, ZillaKami takes center stage in a ruined city within a life-sized terrarium. Surrounded by black leopards, lightning flashes, and sinister rock formations, ZillaKami’s visuals add a layer of intensity to the overall aesthetic. In addition, the visual shines a new light on both artists.
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