Simi Introduces A Custom Speaker Developed In Collaboration With MOL After Several Years Of Work

Nigerian Afrobeats artist Simi has launched a new speaker, the result of extensive creativity and intention, in collaboration with MOL.

This speaker is not just another celebrity-branded item; it reflects Simi’s active participation in sound engineering, design decisions, and user experience.

Simi described the project as a long-held dream that has now been realized. She worked closely with the engineering team to ensure every detail aligned with her vision, stating, “I put my heart and soul into this. Whatever you hear when you play this speaker was approved by me.”

While fans often recognize Simi for her vocals and songwriting, many may not realize she is also a trained sound engineer, a background that significantly influenced the speaker’s audio quality.

She noted that the sound offers a rich balance, delivering strong bass without overwhelming distortion. Vocals are clear and prominent, while beats and instrumentals are clean and well-defined, making it suitable for various music genres.

The audio maintains clarity, whether playing calm, soulful tracks or upbeat, energetic songs.

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A unique aspect of the speaker is its custom voice prompts, all recorded by Simi. Users are guided by her voice for functions like powering on the device, adding a personal touch to the experience.

Simi mentioned that hearing her gentle greeting when starting the day can elevate one’s mood. In a demonstration, the speaker responded warmly, resembling a companion rather than just a device.

In terms of technical specifications, the speaker delivers a 30-watt output for bold, full sound without distortion, and offers a substantial 15-hour battery life for extended listening periods.

Simi humorously noted that for those facing irregular power supply issues, a single charge could last them through most of the day.

Another notable feature is the dual pairing option, allowing two speakers to connect and play audio simultaneously without delays or interference, resulting in a richer sound.

Simi emphasized that when paired, the speakers play “at the same exact time,” ensuring a smooth listening experience.

In keeping with her personal style, the speaker is designed in blue, her favorite color. The device also features thoughtfully arranged buttons that are both functional and visually appealing. Every aspect, from texture to layout, reflects careful design.

This collaboration with MOL represents more than a product launch; it reflects Simi’s personal involvement in every stage, from sound tuning to voice recordings, making the speaker feel authentic and connected to her as an artist.