Rihanna’s Fenty is partnering with GloRilla, marking the first-ever collaboration for the billion-dollar lingerie and cosmetics empire.

The singer behind the hit “Wanna Be” appeared in Savage x Fenty’s “Glo Up Close” campaign on Tuesday, February 4, wearing their Puff Cherries Unlined Demi Bra and a matching bikini panty. GloRilla has also been confirmed to appear in two additional collections, which feature vibrant spring colours and alluring silhouettes that embody individuality and style.

GloRilla expressed her enthusiasm about becoming the first joint partner for Fenty brands for the spring of 2025, as stated in a press release by WWD. Rihanna has consistently served as a prominent icon and source of inspiration.

She added that being selected to embody her vision across Savage x Fenty and Fenty Beauty is a great privilege. This spring season is centered around celebrating self-assurance, taking a bold approach, and embracing one’s radiant presence. I’m eagerly anticipating the moment when everyone can enjoy it all.”

Enthusiasts will have to wait and see what GloRilla’s initial Fenty Beauty activation entails, but she did disclose a few of her essential products. Four products included in the list were the Soft’lit Naturally Luminous Longwear Foundation, Gloss Bomb Universal Lip Luminizer, Butta Drop Whipped Oil Body Cream and Controlling Type Hair Thickening Edge Control Gel.

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GloRilla is scheduled to begin her “The Glorious Tour” in March. She will begin her tour at Oklahoma City’s The Criterion, visiting cities such as Houston, Atlanta, Charlotte, New York City, Chicago, and St. Louis was accompanied by supporting acts Real Boston Richey and Queen Key. Additionally featured on the bill are April’s Dreamville Festival and the artist behind “I LUV HER” performing back-to-back weekends at Coachella.

The trek was officially announced on January 29 and is a promotional tour for the Memphis native’s debut studio album, GLORIOUS. The 15-track album featured collaborations with Sexyy Red, Megan Thee Stallion, Fridayy, T-Pain and Muni Long. She collaborated with Latto on “PROCEDURE” and it received a corresponding music video release on Tuesday.