Nigerian Artist Burna Boy Has Been Appointed As Global Ambassador For Sportswear Brand ON

Grammy-winning Afrobeats artist Burna Boy has been named the new global ambassador for the high-end sportswear brand ON, marking a powerful convergence of music, fashion, and culture.

Burna Boy embodies the energy and originality that are at the core of ON’s brand, which is renowned for its sleek performance gear and cutting-edge designs. The Nigerian superstar is viewed as the ideal candidate to disseminate the brand’s message to a wider demographic due to his confident manner, international appeal, and unapologetic genuineness.

Burna Boy’s partnership is part of a growing trend that sees cultural icons redefining how sportswear relates to activities beyond athletics, influencing lifestyle and identity worldwide.

The news has already been welcomed by fans, who see the collaboration as a natural fit between Burna Boy’s larger-than-life personality and ON’s goal to combine comfort, performance, and style.

This new role further underscores Burna Boy’s status as a music powerhouse, as well as a global tastemaker propelling culture forward, as Afrobeats gains international recognition.

🚨Burna Boy joins sportswear brand ON as their global ambassador. pic.twitter.com/uaSsvjljxe

— HYPETRIBE (@hypetribeng) September 4, 2025