Future Collaborates With Louis Vuitton As A Friend of The House

Future is recognized for fostering numerous mutually beneficial relationships within the music industry. His approachable personality appears to also translate into the fashion realm, as he has been designated a Friend of the House by Louis Vuitton.

The renowned French luxury fashion house made this announcement on December 15. As part of his role, the artist known for “WE DON’T TRUST YOU” will act as a brand ambassador.

“Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” said a representative from Louis Vuitton in a press statement. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”

At the Met Gala in May, where he debuted his blonde hairstyle, Future was seen wearing a custom-made grey quarter-zip outfit designed by Louis Vuitton. He was also present at the fashion house’s Spring/Summer 2026 men’s show during Paris Fashion Week in June.

On December 15, Future Hendrix appeared in a clip that was shared on Louis Vuitton’s Instagram. The caption mentioned, “[An] inspiring and innovative journey unfolds with the new Friend of the House, tracing the core values held by Louis Vuitton and Pharrell — a testament to creativity, artistry, and a pioneering spirit.”

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Pharrell, who designed Future’s outfit for the Met Gala, serves as Louis Vuitton’s men’s creative director. The Virginia native and Future have collaborated musically in the past on the track “Move That Dope.” This 2014 single was featured on Future’s Honest album and produced by Pharrell and Mike WiLL Made-It.

Future is not the only one in his role at Louis Vuitton. Other current Friends of the House include professional soccer player Jude Bellingham and skateboarder Tyshawn Jones. Regarding what the “March Madness” rapper and the noted fashion innovators are planning, the brand stated in a press release that it “eagerly anticipates an inspiring and innovative journey” that will celebrate their “dynamic partnership.”

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