One of Louisville’s most in-demand talents is back with a new single this week, “Turn The Streets Up.” Moreover, this new offering comes just a couple of months after the Kentucky MC dropped his latest album, MAD. Featuring Young Scooter, Boosie Badazz, and Kada, it continued a hot streak of prolific and consistently energetic long-form releases, whether on his own or collaborating with 42 Dugg. Now, it seems like Gee is capitalizing on the success of that album with this new single, which for longtime fans, is more of what you probably love about the 29-year-old. It’s hard, it’s confident, it’s murderous, and yet it doesn’t slouch on lyrical creativity and melodic sensibilities.
Furthermore, this track comes tapped with a catchy and effortless hook from EST Gee, working in some impressive flow switch-ups and a unique vocal cadence. On that note, the “25Min Freestyle” MC’s voice sounds gruff but focused on this song, making sure to not slur his delivery and deliver his bars with emphasis. Given his evocative imagery, cheeky turns of phrase, and engaging rhyme schemes, this is a more lyrically proficient offering than meets the eye. Then again, that’s always been one of his standout talents. In addition, he even features Dugg on the outro, who seemed to call in from jail to urge Gee to… well, “Turn The Streets Up.”
Meanwhile, the instrumental on here has a lot of powerful and rapid bass kicks that keep a balanced bounce. Along with eerie synth patches and key lines, it’s a textbook example of contemporary rap production, with more subtle instrumental additions ultimately serving to emphasize the rapper’s flow and the drum pattern. Go blast this in your car on your next drive and let us know in the comments if you’re already excited for more from the CMG signee.
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