Cécred is planning to visit Ulta Beauty. Beyoncé announced that the haircare brand will be launching on more than 1,400 of the beauty retailer’s store shelves beginning April 6, coinciding with its first anniversary on February 20.

The pop icon shared the big news on Instagram, using the backdrop of “Feeling Myself,” her hit song from 2014, which she collaborated on with Nicki Minaj. Beyoncé paused and said, “World, stop,” before her hair and makeup team could make the final adjustments, and she completed the phrase with “Carry on.”

It is anticipated that Ulta will carry Cécred’s debut collection, which features a clarifying shampoo, a scalp scrub, and a moisturizing deep conditioner, in addition to fundamental accessories such as a vented paddle brush, a parting tail comb, a rake comb, and a wide-tooth comb. View the video that appears below.

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Beyoncé Has Big Ambitions For Cérecel

In conjunction with the announcement, Beyoncé discussed her objectives for Cécred with WWD, with maintaining its position as an “inclusive force of excellence” being a primary focus. She also argued that the notion Black founders can only develop products for their own hair type is a misconception which confines people to narrow categories. The mother of three stressed that regardless of whether hair is “coily, kinky, wavy, or straight,” it shares more similarities than many people realise.

Over the past year, the “COZY” singer has assisted numerous individuals in forming a more profound bond with their hair, fostering a community that challenges conventional perceptions of a typical hair care brand. “Our partnership with Ulta Beauty marks a significant turning point in our efforts to make Cécred accessible in stores and salons across the country for all to try.”

Rihanna’s Fenty Beauty cosmetics company, valued at multimillions of dollars, is already available at Ulta. This makes Cécred the most recent Black-owned celebrity brand to partner with the retailer and increase its customer base. The brand will also partner with Tracee Ellis Ross’ PATTERN Beauty, a company specializing in hair care products for curly and tight-textured hair. Following her release of the latest fragrance, CÉ LUMIÈRE, the 35-time Grammy Award-winning artist may now be transitioning into a beauty mogul phase.