AJ Tracey – 3rd Time Lucky

Rapper AJ Tracey has released a heartfelt new track, “3rd Time Lucky,” in which he opens up about his mother’s courageous fight against cancer and his difficult childhood. The album will precede his third studio album, Don’t Die Before You’re Dead, which is scheduled for a June 13th release through Revenge Records. The song “3rd Time Lucky” is centered around navigating difficult periods with those closest to you, ultimately emerging more resilient. In the description section of the music video on YouTube, Tracey expressed her desire to be truthful while also being optimistic, in an effort to provide support to those who require it.

AJ Tracey is teaming up with Maggie’s, a cancer support charity, as announced by Dork. According to the outlet, one pound from each sale of the song’s CD and keyring bundle will be donated to the organisation. Maggie’s Chief Executive, Dame Laura Lee, DBE, stated. “We are deeply thankful to AJ for considering us and featuring us at the end of his music video for his new single ‘3rd Time Lucky’.”

Viewers in the YouTube comments section shared their personal experiences of losing their mothers, including one who recalled losing theirs two years prior at the age of 63. This song affects me on a much deeper level. For those who have lost someone, know that you’re not alone, stay resilient. It’s a particularly tough moment, especially given that I lost my mother to dementia at the age of 21 and now at 29 I’m still driven by the hope of making her proud. “This hits hard. 29 and lost my mum at 21 to dementia, always hoping I’m making her proud.”