A$AP Rocky’s “Album Never Dropping” Merch Has Led To Amusement And Speculation Among Fans

A$AP Rocky is recognized for his ability to set trends, and his latest project reflects his self-awareness. While his album titled Don’t Be Dumb remains unreleased, the Harlem rapper has launched a merchandise collection that highlights the project’s uncertain release.

Recently, Pretty Flacko performed at Tyler, the Creator’s Camp Flog Gnaw Carnival. On the same day, he announced the sale of a $150 zip hoodie featuring the phrase “ALBUM NEVER DROPPING” in bold letters on the front. This was a humorous nod to the Don’t Be Dumb album, which was initially scheduled for release in August 2024.

Despite the ongoing delays, the “Peso” rapper has frequently discussed his upcoming material. However, a specific release date has not been confirmed for fans. He mentioned that composer Danny Elfman contributed to the album and indicated a release in 2025. Yet, he also expressed that he was not in a rush to release the new music. In another statement, he mentioned that fans would have to be patient and expressed regret over providing a release date.

Currently available is a new collection of merchandise online through the AWGE webstore. The “ALBUM NEVER DROPPING” hoodie also features Rocky’s AWGE branding along the sleeves. The collection includes additional items such as a black long-sleeve T-shirt and a white tee with similar branding.

There is also a T-shirt that displays a blurred “DON’T BE DUMB” design alongside an “Error 404 – Album Never Dropping” logo. Notably, there are beanies with pink hair rollers, similar to the ones Rocky wore during his performance at Camp Flog Gnaw.

There is still no official release date for Don’t Be Dumb. Whether viewed as clever marketing or simply a playful tease, A$AP Rocky’s “Album Never Dropping” merchandise continues to generate discussion. For now, fans will have to rely on fashion while awaiting the album’s release.