A$AP Rocky Has Been Appointed To A Position At The Luxury Fashion Brand Chanel

A$AP Rocky has recently taken on a new role as a brand ambassador for Chanel, leveraging his status as a prominent figure in the hip-hop fashion scene. The announcement was made by Chanel on Sunday (Nov. 30), highlighting the rapper’s artistic talents and character.

Artistic director Matthieu Blazy praised Rocky, stating, “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being.” He expressed excitement about collaborating with Rocky, noting his various roles and contributions.

Rocky reciprocated the admiration, stating, “Matthieu’s imagination is pushing fashion forward,” and complimenting his designs as both strong and sensitive, rooted in reality yet inviting wonder.

Before joining Chanel, Blazy was the creative director at Bottega Veneta from 2021 to 2024, where he worked on a photography project about fatherhood that included Rocky and his children with Rihanna.

Recently, Rocky was featured on the cover of Elle’s October 2024 issue and will star alongside actress Margaret Qualley in a short film promoting Chanel’s new 2026 collection, debuting on Tuesday (Dec. 2) in New York City.

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In a recent interview with Vogue, Rocky mentioned that his long-awaited Don’t Be Dumb album will be released this year. However, shortly after, he launched merchandise labeled “Album Never Dropping,” which generated a mix of amusement and confusion among fans.

A$AP Rocky continues to engage in various projects, including music, fashion collaborations, and film appearances.