There wasn’t enough feuding in hip-hop, so Gucci Mane decided to get in on the act. The Atlanta legend dropped a surprise track on April 24 titled “TakeDat,” but even more surprising than the drop was who it targeted. “TakeDat” is blatant diss at at Sean “Diddy” Combs, complete with a music video and cover art that mocks Diddy’s persona. Gucci doesn’t get too surgical with the bars, but he does reference several of the mogul’s alleged crimes.
“TakeDat” makes its intention clear in the opening verse. Gucci Mane raps about earning platinum plaques for his artists and taking out his ops, ending each of his bars with the phrase “No Diddy.” The phrase “No Diddy” was popularized by 50 Cent on X (formerly Twitter), but Gucci went the extra mile by making it the chorus of a song. “We gettin’ higher than a kite, no Diddy,” he raps during the opener. “See my artists double plaque, no Diddy. Sippin’ on yak, no Diddy. Couple n**gas got whacked, no Diddy. “Keep the shooters with the strap, no Diddy.”
The music video sees Gucci Mane recreate an iconic scene from The Notorious B.I.G.’s “Big Poppa” video. Diddy posted up in a bathtub with women in the 1994 video, and Gucci responds by doing the same thing while shouting (you guessed it) “No Diddy.” There are nods to Diddy hits like “Mo Money Mo Problems,” but the simpler lines prove to be most effective. Gucci makes fun of Diddy “dancin’ like a ho” and getting his “a*s touched” before coming back with the chorus. “TakeDat” does get repetitive by the end of its four-minute runtime, but it gets the point across (No Diddy).
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