Logic never stops working. The rapper announced his retirement in 2020, but he’s dropped two albums and several mixtapes since then. He loves rapping too much to give it up, and his latest single, “44ever,” is a testament to that love. Logic and 6ix co-produce a moody instrumental over which Logic raps about his unbeatable talent on the mic. The rapper even compares himself to Kendrick Lamar, who’s currently engrossed in hip-hop’s “civil war.”
“44ever” is the latest installment in Logic’s “44” series. It’s similar to Drake’s timestamp records, in that it prepares the listeners to expect sharp bars and minimal hooks. “44 Bars” kicked off the series in 2016, followed by “44 More” in 2018. It’s been a while since Bobby Tarantino got in the booth to give us 44, but he mostly delivers here. He says right upfront that the song is for “day one” fans, before delving into bars about drinking with Zac Efron and feeling like Mick Jagger. The name drops are frequent, but the K. Dot reference is going to get most of the attention.
Logic uses Lamar’s tendency to bomb on rappers unexpectedly (“Like That” anyone?) to illuminate his own competitive tendencies. “Bobby Boy bringin’ that kick like Kung Fu Kenny,” he raps. “Not many can f**k with me.”
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