About four months ago, Playboi Carti and pop star Camila Cabello of Fifth Harmony fame were making headlines. There were photos of the two of them in the studio together, as well as a screenshot of the rapper on FaceTime with the hitmaker. Dating rumors were sparked when the “Magnolia” creator captioned the studio session Instagram story post saying, “baby girl.” Now, we know that they were cooking up a new song “I LUV IT” which is out now.
Cabello is no stranger to linking with hip-hop artists throughout her career. During her Fifth Harmony days, the radio was constantly bumping “Work from Home” with Ty Dolla $ign. “Worth It” with Kid Ink was also another party hit during that era. Of course, when she went solo, Camila put out “Havana” with Young Thug and “My Oh My” with DaBaby.
Most saw those previous crossovers as successful. However, “I LUV IT” is not getting the reaction that Carti and Camila may have not been expecting. People are extremely mixed on it so far with some saying that this ruined Carti’s “generational run.” The deeper delivery makes its return to a fast-paced beat that just does not fit the lighter tone of the song. Additionally, while repetitive choruses can be done right, Camila’s “I love it” refrain just does not come off right. Finally, the Gucci Mane “Lemonade” post-chorus sample is out of place too. However, there are also a good deal of people who are enjoying it. Give it a shot with the video link below.
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